EventXtra
“Can a Hong Kong-headquartered AI-native event platform win the Asia-Pacific conference market against Cvent, Bizzabo, Whova, and Eventbrite?”
Founded2014
HQHong Kong
Total raised$18M+
Latest roundSeries B, 2022
IndustryVertical SaaS / Events
The story
Founded 2014 in Hong Kong as an offline event management SaaS for Asia-Pacific conferences. Pivoted during COVID-19 to virtual and hybrid event formats, then repositioned again around 2024 as an AI-powered event platform with lead-finding, matchmaking, and MCP-server capabilities. Ticketing and payment are a feature (0% platform commission, transaction fees positioned as lower than Stripe Standard) rather than the core business.
Product timeline
2014
Founded in Hong Kong as an event management platform for in-person events· founding
2020
Pivoted to virtual and hybrid event platform during COVID-19· pivot
2022
Closed $18M Series B led by GL Ventures· funding
2024
Launched AI-powered features including AI Lead Finder· product
2025
Launched MCP Server for Event Data and Event AI Assistant· product
The stack
0 layers disclosed in EventXtra’s embedded-finance stack
Accounting gap: minor