“Can a social trading platform become the all-in-one financial OS for retail investors globally — spanning trading, e-money accounts, crypto, and developer APIs — while growing profitably as a public company?”
Founded in 2007 as a forex/CFD trading platform, eToro differentiated through social and copy-trading features that attracted tens of millions of retail investors globally. It expanded into equities, ETFs, and crypto to become a multi-asset broker. In 2022, after a failed SPAC at $10.4B, eToro raised a down-round at $3.5B and simultaneously began building an embedded finance layer — eToro Money — comprising e-money accounts, debit cards, and near-instant SEPA payments powered by OpenPayd and Currencycloud, transforming from a pure brokerage into a broader consumer financial platform. The company listed on NASDAQ in 2025.
eToro discloses OpenPayd as its banking provider, according to the Embedded Finance Index 2026.
eToro does not disclose a bank charter of its own; its banking services are provided through OpenPayd.
eToro moves money over SEPA Instant.
eToro uses Currencycloud for FX and cross-border payouts.
eToro's crypto products run on Tangany.
The Embedded Finance Index 2026 maps 5 layers in eToro's stack: Money movement (SEPA Instant); Banking / BaaS (OpenPayd); Unified APIs (Currencycloud); FX & payouts (Currencycloud); Crypto (Tangany).
eToro is founded in 2007 and headquartered in Tel Aviv, Israel.
eToro has raised ~$1.1B+ in total (latest round: Secondary Market / IPO (NASDAQ: ETOR), 2025; valuation: $3.5B (2022 private round); listed on NASDAQ in 2025).
Get a read on where your own stack stands against eToro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.