Entrata
“Can a vertical SaaS operating system for multifamily housing capture the payments, AI, and financial-services layer of every rental transaction in America?”
Founded2003
HQLehi, Utah, United States
Total raised$507M+ (plus $200M Blackstone 2025)
Latest roundMinority investment, May 2025
Valuation$4.3B (2025)
IndustryVertical SaaS / Real Estate
The story
Founded 2003 as Property Solutions International, Entrata evolved into a comprehensive multifamily property management operating system. Under CEO Adam Edmunds (2020-present), the company scaled aggressively — raising $507M from Silver Lake in 2021 and another $200M from Blackstone in 2025 at a $4.3B valuation. Entrata now positions itself as the 'Agentic OS' for property management, layering AI agents (ELI+) over its OXP/RXP platforms. Payments (ResidentPay, Bill Pay, EntrataPay LLC as licensed money transmitter) are a core monetization layer alongside SaaS subscriptions.
Last 12 months
Product timeline
2003
Founded as Property Solutions International· pivot
2021
$507M Silver Lake-led round, largest PE round in Utah history· banking
2024
Launched enhanced API program to build partner ecosystem· pivot
2025
$200M Blackstone investment at $4.3B valuation· banking
2025
PitchBook lists Entrata as IPO Registration status· ipo
Acquisitions
Regulated entities
1
regulatory licence held by Entrata
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Entrata’s embedded-finance stack
Payments / PSP
Money movement
in the full report
Lending
in the full report
Accounting gap: none
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.