“Can a vertical SaaS operating system for multifamily housing capture the payments, AI, and financial-services layer of every rental transaction in America?”
Founded 2003 as Property Solutions International, Entrata evolved into a comprehensive multifamily property management operating system. Under CEO Adam Edmunds (2020-present), the company scaled aggressively — raising $507M from Silver Lake in 2021 and another $200M from Blackstone in 2025 at a $4.3B valuation. Entrata now positions itself as the 'Agentic OS' for property management, layering AI agents (ELI+) over its OXP/RXP platforms. Payments (ResidentPay, Bill Pay, EntrataPay LLC as licensed money transmitter) are a core monetization layer alongside SaaS subscriptions.
Entrata processes payments through ResidentPay (self-operated), EntrataPay (self-operated) and Bill Pay (self-operated). Disclosed money-movement rails: ACH.
The Embedded Finance Index 2026 maps 3 layers in Entrata's stack: Payments / PSP (ResidentPay (self-operated), EntrataPay (self-operated) and Bill Pay (self-operated)); Money movement (ACH); Lending (Deposit Alternative (resident deposit product), Rent Reporting and Homebody Guaranty).
Entrata is founded in 2003 and headquartered in Lehi, Utah, United States.
Entrata has raised $507M+ (plus $200M Blackstone 2025) in total (latest round: Minority investment, May 2025; valuation: $4.3B (2025)).
Entrata's acquisitions include Rent Dynamics.
Get a read on where your own stack stands against Entrata and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.