“Can a fee-only, conflict-free digital wealth manager become Asia's default platform for both retail retirement money and HNW/institutional capital?”
Endowus launched in 2017–2019 as Singapore's first digital advisor licensed to invest CPF/SRS retirement monies alongside Cash, anchored by a 100% trailer-fee-rebate model. It has expanded from a retail robo-advisor into a multi-segment wealth platform: HNW/accredited (private markets, hedge funds), institutional/treasury, and corporate benefits/pension. Geographic expansion to Hong Kong (2023) and growth in alternatives have driven AUM past US$10B in 2025.