“Can a fee-only, conflict-free digital wealth manager become Asia's default platform for both retail retirement money and HNW/institutional capital?”
Endowus launched in 2017–2019 as Singapore's first digital advisor licensed to invest CPF/SRS retirement monies alongside Cash, anchored by a 100% trailer-fee-rebate model. It has expanded from a retail robo-advisor into a multi-segment wealth platform: HNW/accredited (private markets, hedge funds), institutional/treasury, and corporate benefits/pension. Geographic expansion to Hong Kong (2023) and growth in alternatives have driven AUM past US$10B in 2025.
Endowus discloses UOB Kay Hian (custodian/broker) as its banking provider, according to the Embedded Finance Index 2026.
Endowus does not disclose a bank charter of its own; its banking services are provided through UOB Kay Hian (custodian/broker).
Endowus uses Airwallex for FX and cross-border payouts.
Endowus integrates with Xero.
The Embedded Finance Index 2026 maps 5 layers in Endowus's stack: Banking / BaaS (UOB Kay Hian (custodian/broker)); Unified APIs (Airwallex); FX & payouts (Airwallex); Accounting (Xero); Spend / AP (Airwallex (Corporate Cards)).
Endowus was founded by Samuel Rhee and Gregory Van and is founded in 2017, headquartered in Singapore.
Endowus has raised $130M+ in total (latest round: $70M (Oct 2025)).
Get a read on where your own stack stands against Endowus and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.