Draup
“Can proprietary labor + market data become the agentic intelligence layer for enterprise HR and GTM decision-making?”
Founded2017
HQThe Woodlands, Texas, United States
FoundersVijay Swaminathan
Total raised$20M
Latest roundSeries A, 2022
IndustryHorizontal SaaS / HR & Sales Intelligence
The story
Draup started as a talent and sales intelligence data platform for Fortune 500 HR and GTM teams. It has since pivoted to an agentic AI-first positioning — Draup for Talent (with Etter, an AI workforce transformation agent) and Draup for Sales (a bench of 50+ AI sales agents) — built on top of its proprietary global labor and market data. The company is now positioning itself as an AI-native enterprise intelligence layer accessible via MCP, APIs, and native HRIS/CRM connectors.
Product timeline
2017
Draup founded as enterprise decision-making platform for talent and sales intelligence· founding
2022
Raised $20M Series A led by HKW to accelerate product development· funding
2025
Launched Etter, an AI Workforce Transformation agent, and Draup Sales Agents (50+ agents)· product
2026
Joined the MCP Ecosystem delivering live talent intelligence to LLMs and copilots· product
The stack
0 layers disclosed in Draup’s embedded-finance stack
Accounting gap: none