“Can a 20-year-old Brazilian IT consultancy reinvent itself as the country's leading AI-Centric transformation partner?”
Deal is a Brazilian IT services / consulting group founded in 2004 that has evolved from a general PME technology consultancy into an AI-Centric consulting firm. Growth has come via bolt-on acquisitions (ManyToOne, BlueDigital, CR2 Studio) rather than external venture funding. Today Deal is positioned as an AI generative consultancy (its euGenIA product) serving enterprises in Brazil, LatAm and the US. It is not itself an embedded-finance provider — one press mention notes Deal invested R$2M in a fintech client, but Deal's own product surface has no banking, lending, or payments functionality.
Deal is founded in 2004 and headquartered in Brazil.
Deal's acquisitions include BlueDigital (2020), CR2 Studio (2020) and ManyToOne (2015).
Get a read on where your own stack stands against Deal and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.