Dashy
“Can a WhatsApp-native commerce OS become the default payments and engagement layer for Moroccan SMBs?”
HQMorocco
IndustryVertical SaaS / E-commerce
The story
Dashy was built as a WhatsApp-native engagement and payments platform specifically for Moroccan merchants. The product bundles customer communication (chat, AI automation, flow builder), product catalog management, and payment acceptance (pay-by-link and Soft POS via smartphone) into a single dashboard. The focus on local payment options and bilingual (English/French) support indicates a deliberate localization strategy for the North African market.
Last 12 months
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Product timeline
2025
Dashy operates as a WhatsApp-based conversational commerce and payments platform targeting Moroccan merchants, offering Soft POS, pay-by-link, and catalog management.· pivot
The stack
0 layers disclosed in Dashy’s embedded-finance stack
Accounting gap: significant