Curb Hero
“Can a free open-house sign-in app become the default lead-capture layer for US residential real estate agents and brokerages?”
HQUnited States
IndustryVertical SaaS / Real Estate
The story
Curb Hero (operated by Block Party Group, Inc.) is a free digital open-house sign-in app for real estate agents, teams and brokerages. It monetizes through paid tiers for teams, brokerages and lenders rather than through embedded financial products. The product is a lead-capture and CRM-integration tool — not a payments, banking or lending platform — so the embedded-finance surface area is intentionally minimal.
Last 12 months
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Product timeline
2020
Curb Hero terms of service first effective (3/24/2020) — digital open house sign-in app launched by Block Party Group, Inc.· pivot
2021
Launched lender-specific functionality and lender terms (Nov 2021), expanding beyond agent-only workflows.· pivot
2023
Team Admin product launched (Oct 2023) with brokerage/team management features.· pivot
The stack
0 layers disclosed in Curb Hero’s embedded-finance stack
Accounting gap: none