Conservis
“Can enterprise farm-management software become the operating record of large multi-entity farms under Traction Ag's ownership?”
Founded2009
HQMinneapolis, Minnesota, USA
FoundersPat Christie, Eric Jackson
Total raised$10M+ (Series A disclosed)
Latest roundAcquired by Traction Ag (Dec 2023)
IndustryVertical SaaS / Agriculture
The story
Conservis is a farm-management ERP for large, multi-entity row-crop operations, founded 2009 in Minneapolis. After a decade of independent VC-backed growth, it was acquired in 2021 by a Rabobank/Telus joint venture, then acquired again in December 2023 by Traction Ag. Today it is sold as an enterprise-tier product within the Traction family alongside Granular Business. Its product scope is operational (crop planning, work orders, grain contracts, settlement matching) — not embedded finance.
Last 12 months
Product timeline
2009
Founded in Minneapolis after four farmers approached Pat Christie and Eric Jackson for workflow management help.· pivot
2014
Raised $10M Series A led by Cultivan Sandbox Ventures to expand farm management software.· funding
2021
Acquired by a joint venture between Rabobank (Netherlands) and Telus (Canada).· acquisition
2023
Acquired by Traction Ag, Inc.; product now sold alongside Granular Business as part of Traction family.· acquisition
The stack
0 layers disclosed in Conservis’s embedded-finance stack
Accounting gap: none