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Conservis

“Can enterprise farm-management software become the operating record of large multi-entity farms under Traction Ag's ownership?”

Founded2009
HQMinneapolis, Minnesota, USA
FoundersPat Christie, Eric Jackson
Total raised$10M+ (Series A disclosed)
Latest roundAcquired by Traction Ag (Dec 2023)
IndustryVertical SaaS / Agriculture
The story

Conservis is a farm-management ERP for large, multi-entity row-crop operations, founded 2009 in Minneapolis. After a decade of independent VC-backed growth, it was acquired in 2021 by a Rabobank/Telus joint venture, then acquired again in December 2023 by Traction Ag. Today it is sold as an enterprise-tier product within the Traction family alongside Granular Business. Its product scope is operational (crop planning, work orders, grain contracts, settlement matching) — not embedded finance.

Last 12 months
2023-12
Product timeline
2009
Founded in Minneapolis after four farmers approached Pat Christie and Eric Jackson for workflow management help.· pivot
2014
Raised $10M Series A led by Cultivan Sandbox Ventures to expand farm management software.· funding
2021
Acquired by a joint venture between Rabobank (Netherlands) and Telus (Canada).· acquisition
2023
Acquired by Traction Ag, Inc.; product now sold alongside Granular Business as part of Traction family.· acquisition
The stack
0 layers disclosed in Conservis’s embedded-finance stack
Accounting gap: none

Conservis — frequently asked

Who founded Conservis?

Conservis was founded by Pat Christie and Eric Jackson and is founded in 2009, headquartered in Minneapolis, Minnesota, USA.

How much funding has Conservis raised?

Conservis has raised $10M+ (Series A disclosed) in total (latest round: Acquired by Traction Ag (Dec 2023)).

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