ApideckTape
← Embedded Finance Index 2026

Commissions

“Can an all-in-one real-estate CRM + managed ad-spend platform remain the default operating system for growth-focused brokerages as AI-native lead conversion tools emerge?”

Founded2011
HQMarietta, Georgia, United States
IndustryVertical SaaS / Real Estate
The story

CINC (Commissions, Inc.) — legal entity HBN Media, Inc. d/b/a Commissions, Inc. — is a real estate CRM and lead generation platform founded in 2011 and headquartered in Marietta, GA. The product is a vertical SaaS play focused on Google/Facebook ad lead generation, IDX websites, CRM, automation, and (more recently) AI-assisted lead conversion. It monetizes via SaaS subscriptions and managed ad spend, not embedded financial products.

Last 12 months
—
Product timeline
2011
Commissions Inc. founded as a real estate lead generation and CRM platform for agents and brokerages.· pivot
The stack
1 layer disclosed in Commissions’s embedded-finance stack
Accounting
ZapierBombBombMOJOGoogleCRM Connect
Accounting gap: none

Commissions — frequently asked

Which accounting software does Commissions integrate with?

Commissions integrates with Zapier, BombBomb, MOJO, Google and CRM Connect.

Where is Commissions headquartered?

Commissions is founded in 2011 and headquartered in Marietta, Georgia, United States.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Commissions and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Commissions and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.