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Channable

“Can a European feed-management SaaS become the AI-powered commerce operations layer across every marketplace and ad channel?”

Founded2014
HQUtrecht, Netherlands
FoundersRob van Nuenen, Stefan Hospes, Robert van Loenhout
Total raised$62.8M
Latest roundSeries B, 2022
IndustryHorizontal SaaS / E-commerce

The story

Channable is a Dutch feed-management and PPC-automation SaaS founded in 2014 to help retailers list and advertise products across marketplaces and ad channels. Its expansion from feed management into marketplaces, PPC, CSS, creatives, and AI-driven text generation has been organic rather than through embedded finance. Channable is not a fintech and does not embed financial products — payments flow through the platform only for its own subscription billing (direct debit, credit card, and Shopify billing).

Last 12 months

2026-04

Channable Order API expansion for marketplace-to-ERP order sync

Product timeline

2014

Founded in Utrecht as a feed management SaaS for online retailers· pivot

2016

First institutional investment from Peak· pivot

2022

€55M+ Series B led by Partech; opened US HQ in New York· pivot

2026

Expanded Channable Order API and AI text generation with OpenAI integration· pivot

The stack

0 layers disclosed in Channable’s embedded-finance stack

Accounting gap: none

Channable — frequently asked

Who founded Channable?

Channable was founded by Rob van Nuenen, Stefan Hospes and Robert van Loenhout and is founded in 2014, headquartered in Utrecht, Netherlands.

How much funding has Channable raised?

Channable has raised $62.8M in total (latest round: Series B, 2022).

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