Channable
“Can a European feed-management SaaS become the AI-powered commerce operations layer across every marketplace and ad channel?”
Founded2014
HQUtrecht, Netherlands
FoundersRob van Nuenen, Stefan Hospes, Robert van Loenhout
Total raised$62.8M
Latest roundSeries B, 2022
IndustryHorizontal SaaS / E-commerce
The story
Channable is a Dutch feed-management and PPC-automation SaaS founded in 2014 to help retailers list and advertise products across marketplaces and ad channels. Its expansion from feed management into marketplaces, PPC, CSS, creatives, and AI-driven text generation has been organic rather than through embedded finance. Channable is not a fintech and does not embed financial products — payments flow through the platform only for its own subscription billing (direct debit, credit card, and Shopify billing).
Last 12 months
Product timeline
2014
Founded in Utrecht as a feed management SaaS for online retailers· pivot
2016
First institutional investment from Peak· pivot
2022
€55M+ Series B led by Partech; opened US HQ in New York· pivot
2026
Expanded Channable Order API and AI text generation with OpenAI integration· pivot
The stack
0 layers disclosed in Channable’s embedded-finance stack
Accounting gap: none