Boostapp
“Can a Hebrew-first vertical SaaS become the all-in-one operating and finance system for every Israeli fitness business?”
Founded2018
HQEilat, Israel
IndustryVertical SaaS / Fitness
The story
Boostapp began in 2018 as a management app for Israeli gyms, studios, yoga, Pilates and CrossFit boxes. It expanded from scheduling and CRM into embedded payments (card acceptance with Apple Pay/Google Pay/bit, standing orders, POS touch), and — critically — became an Israel-Tax-Authority-approved accounting software in 2024, letting it replace external bookkeeping tools by issuing tax-compliant invoices/receipts natively. In 2026 it added an AI Agent, nutrition tracking and sports-court booking, positioning itself as the vertical operating system for Israeli fitness businesses.
Last 12 months
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Product timeline
2018
Founded as A.A.R Boostapp Ltd. in Eilat, Israel to build a gym/studio management platform.· founding
2024
BOOSTAPP 2.0 registered as approved accounting software by the Israel Tax Authority (valid through Aug 2026), enabling native invoice/receipt issuance.· regulatory
2026
Launched AI-Agent feature and nutrition/BMI tracking module; added sports court booking vertical.· product
Regulated entities
1
regulatory licence held by Boostapp
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
Boostapp was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
0 layers disclosed in Boostapp’s embedded-finance stack
Accounting gap: none