BoomTown
“Can a real estate CRM and lead-generation platform remain the front-office system of record for brokerages as it consolidates with kvCORE under Inside Real Estate?”
Founded2006
HQCharleston, SC, United States
Latest roundAcquired by Inside Real Estate
IndustryVertical SaaS / Real Estate
The story
BoomTown was founded in 2006 as a real estate CRM, IDX website, and lead-generation platform for brokerages and teams. It was acquired by Inside Real Estate and is now operated as a subsidiary, with product lines converging with kvCORE under the btPRO umbrella. The company does not offer embedded financial products — its 'Finance page' is a lead-capture form for third-party lenders, not a lending product it operates.
Last 12 months
—
Product timeline
2006
BoomTown founded in Charleston, SC as a real estate CRM and lead-generation platform.· pivot
2021
Acquired by Inside Real Estate, combining with kvCORE technology.· acquisition
2023
Launched btPRO, merging BoomTown and kvCORE technology for top-performing real estate teams.· pivot
The stack
1 layer disclosed in BoomTown’s embedded-finance stack
Accounting
BrokermintAPI NationdotloopDocusign Transaction RoomsBrokerSumoSisuBombBomb
Accounting gap: none