BitPreço
“Can a crypto price-aggregation marketplace become the primary embedded crypto interface layer for Brazilian retail users across banks and exchanges?”
Founded2018
HQFranca, São Paulo, Brazil
FoundersValdiney Pimenta, Jonathas Carrijo, André Hamada
IndustryFintech / Crypto
The story
Founded in 2018 as Brazil's largest crypto marketplace aggregator, Bitypreço connects 30+ national and international exchanges in a single platform to surface the best buy/sell prices for Bitcoin, Ethereum, USDC, and USDT. The company deepened its embedded experience by integrating its interface into the Bitybank app and launching 'Bix', enabling users to buy crypto directly from their bank app via Pix without needing a separate exchange account. The 2022 acquisition of Biscoint consolidated its position as the leading price-aggregation layer in Latin American retail crypto.
Last 12 months
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Product timeline
2018
Founded in Franca, São Paulo, as a crypto marketplace aggregating multiple Brazilian and international exchanges to find the best prices for Bitcoin, Ethereum, and USDT.· pivot
2022
Acquired Biscoint, a competing crypto price-aggregator marketplace in Brazil.· acquisition
Acquisitions
The stack
1 layer disclosed in BitPreço’s embedded-finance stack
Money movement
Accounting gap: none