“Can Mexico's largest bank turn its balance sheet, license and 26M+ app users into an open-API embedded finance platform for the country's fintechs and enterprises?”
Founded 1932 as Bancomer, nationalized in 1982, re-privatized in 1991, and consolidated as Mexico's largest bank after the 2000 merger with BBVA-Probursa and the acquisition of Promex. Became a BBVA subsidiary in 2002 and rebranded to BBVA México in 2019. Over the past decade has pushed into digital banking, embedded finance and open APIs — including the 2016 Openpay acquisition (PSP), the BBVA API Market for embedded accounts / cards / auto insurance / payments, and Pago Directo BBVA as an account-to-account online payment method leveraging its 26M+ app customer base.
BBVA México discloses BBVA México (in-house) and BBVA API Market (in-house) as its banking providers, according to the Embedded Finance Index 2026.
BBVA México does not disclose a bank charter of its own; its banking services are provided through BBVA México (in-house) and BBVA API Market (in-house).
BBVA México processes payments through BBVA México Acquiring (self-operated), Openpay (self-operated), Pasarela de Pago BBVA (self-operated) and Pago Directo BBVA (self-operated).
BBVA México's cards are issued through BBVA México (in-house) on the Visa, Mastercard and American Express networks.
BBVA México's lending and capital products are provided by BBVA México (in-house).
BBVA México connects to bank accounts through BBVA API Market (in-house).
BBVA México uses BBVA México (in-house) and BBVA Pivot (in-house) for FX and cross-border payouts.
BBVA México's payroll is powered by BBVA México (in-house).
BBVA México's embedded insurance is provided by BBVA Seguros México (in-house) and BBVA Seguros Salud México (in-house).
BBVA México's investing and wealth products are powered by BBVA Pensiones México (in-house), BBVA Asset Management México (in-house), Casa de Bolsa BBVA (in-house) and Afore Bancomer (in-house).
The Embedded Finance Index 2026 maps 14 layers in BBVA México's stack: Payments / PSP (BBVA México Acquiring (self-operated), Openpay (self-operated), Pasarela de Pago BBVA (self-operated) and Pago Directo BBVA (self-operated)); Banking / BaaS (BBVA México (in-house) and BBVA API Market (in-house)); Card issuing (BBVA México (in-house)); Card network (Visa, Mastercard and American Express); Lending (BBVA México (in-house), Créditos hipotecarios, Crédito automotriz, Crédito Moto and 6 others); Payroll (BBVA México (in-house)); Insurance (BBVA Seguros México (in-house) and BBVA Seguros Salud México (in-house)); Open banking (BBVA API Market (in-house)); Unified APIs (BBVA Pivot (in-house)); FX & payouts (BBVA México (in-house) and BBVA Pivot (in-house)); Investing (BBVA Pensiones México (in-house), BBVA Asset Management México (in-house), Casa de Bolsa BBVA (in-house) and Afore Bancomer (in-house)); Spend / AP (BBVA México (in-house) and BBVA Pivot Commercial Cards (in-house)); Treasury (BBVA Net Cash (in-house) and BBVA Pivot (in-house)); Tax (TaxDown).
BBVA México is founded in 1932 and headquartered in Mexico City, Mexico.
BBVA México's acquisitions include Openpay (2016) and Promex (2000).
Get a read on where your own stack stands against BBVA México and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.