“Can a BNPL provider targeting longer-duration, higher-value specialty verticals survive where mass-market short-cycle BNPL could not?”
Founded in 2013 in Melbourne as a BNPL 2.0 provider targeting longer-duration, higher-value instalment plans (up to $20,000, 2–24 months) across specialty verticals like healthcare and automotive — differentiating from mass-market BNPL. Launched a B2B product (OPYPro) to extend financing to business customers. The Australian entity ceased operations in February 2023 amid broader BNPL sector pressures. A separate entity, OPENPAY S.A.P.I. DE C.V., continues to operate as a payment gateway in Mexico and Colombia (openpay.mx / openpay.co), backed by BBVA Mexico.