“Can an independent restaurant-tech marketplace monetize vendor referrals better than restaurants can research vendors themselves?”
Back of House is a Chicago-based restaurant technology marketplace and consultancy founded in 2020. The company operates a vendor directory (90+ vetted tech partners), a consulting service ($199-$499 packages), and editorial content — but does NOT itself operate any embedded finance product. Its business model is affiliate/referral revenue from partner vendors like Bloom POS, Olo, MarketMan, Loop AI, Opsi, and similar restaurant SaaS providers. Notably positioned as an aggregator to Gordon Food Service (GFS) customers, who receive free consultations.
Back of House is founded in 2020 and headquartered in Chicago, Illinois, United States.
Get a read on where your own stack stands against Back of House and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.