Back of House
“Can an independent restaurant-tech marketplace monetize vendor referrals better than restaurants can research vendors themselves?”
Founded2020
HQChicago, Illinois, United States
IndustryVertical SaaS / Restaurants
The story
Back of House is a Chicago-based restaurant technology marketplace and consultancy founded in 2020. The company operates a vendor directory (90+ vetted tech partners), a consulting service ($199-$499 packages), and editorial content — but does NOT itself operate any embedded finance product. Its business model is affiliate/referral revenue from partner vendors like Bloom POS, Olo, MarketMan, Loop AI, Opsi, and similar restaurant SaaS providers. Notably positioned as an aggregator to Gordon Food Service (GFS) customers, who receive free consultations.
Last 12 months
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Product timeline
2020
Back of House founded as an independent resource for restaurant operators to research and select technology vendors.· pivot
The stack
0 layers disclosed in Back of House’s embedded-finance stack
Accounting gap: none