ApideckTape
← Embedded Finance Index 2026

Actabl

“Can a rolled-up hospitality SaaS suite become the operational intelligence layer — and AI foundation — for how hotels are run?”

Founded2022
HQOldsmar, Florida, United States
IndustryVertical SaaS / Hospitality
The story

Actabl is an Alpine Investors-backed hospitality SaaS roll-up launched in 2022 that unified four hotel software companies — ProfitSword (BI), Hotel Effectiveness (labor), Alice (operations), and Transcendent (asset management/CapEx). The company sells operational intelligence to hotel operators — not embedded finance. Recent strategic focus is Actabl AI (Altitude product) and a forward-deployed engineering model inspired by Palantir/OpenAI.

Last 12 months
2026-06
2026-06
2026-07
2026-04
Product timeline
1987
Transcendent (asset management software) founded· product
2001
ProfitSword founded in Orlando as hospitality BI platform· product
2007
Hotel Effectiveness (labor management) founded· product
2019
Alpine Software Group acquires Transcendent, starting hospitality B2B SaaS roll-up· acquisition
2022
Actabl officially launched by ASG combining ProfitSword, Hotel Effectiveness, Alice, and Transcendent; acquired Hotel Effectiveness Solutions in June 2022· acquisition
2026
Introduced Altitude (AI product) and forward-deployed engineering program; patent for hotel data normalization approved April 2026· pivot
Acquisitions
Hotel Effectiveness Solutions2022
Labor optimization software for hotels; folded into the newly-formed Actabl platform.
The stack
1 layer disclosed in Actabl’s embedded-finance stack
Accounting
AcumaticaSage IntacctM3AptechDataPlusCraftable
Accounting gap: none

Actabl — frequently asked

Which accounting software does Actabl integrate with?

Actabl integrates with Acumatica, Sage Intacct, M3, Aptech, DataPlus and Craftable.

Where is Actabl headquartered?

Actabl is founded in 2022 and headquartered in Oldsmar, Florida, United States.

What companies has Actabl acquired?

Actabl's acquisitions include Hotel Effectiveness Solutions (2022).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Actabl and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Actabl and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.