Actabl
“Can a rolled-up hospitality SaaS suite become the operational intelligence layer — and AI foundation — for how hotels are run?”
Founded2022
HQOldsmar, Florida, United States
IndustryVertical SaaS / Hospitality
The story
Actabl is an Alpine Investors-backed hospitality SaaS roll-up launched in 2022 that unified four hotel software companies — ProfitSword (BI), Hotel Effectiveness (labor), Alice (operations), and Transcendent (asset management/CapEx). The company sells operational intelligence to hotel operators — not embedded finance. Recent strategic focus is Actabl AI (Altitude product) and a forward-deployed engineering model inspired by Palantir/OpenAI.
Last 12 months
2026-06
Product timeline
1987
Transcendent (asset management software) founded· product
2001
ProfitSword founded in Orlando as hospitality BI platform· product
2007
Hotel Effectiveness (labor management) founded· product
2019
Alpine Software Group acquires Transcendent, starting hospitality B2B SaaS roll-up· acquisition
2022
Actabl officially launched by ASG combining ProfitSword, Hotel Effectiveness, Alice, and Transcendent; acquired Hotel Effectiveness Solutions in June 2022· acquisition
2026
Introduced Altitude (AI product) and forward-deployed engineering program; patent for hotel data normalization approved April 2026· pivot
Acquisitions
The stack
1 layer disclosed in Actabl’s embedded-finance stack
Accounting
Accounting gap: none