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Trulioo

Provider
KYC

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.

trulioo.com ↗Also analysed as a company — its own stack →
CategoriesKYC
Rank#32 of 65 in KYC
Buyers3 companies
HeadquartersVancouver, British Columbia, Canada
Founded2011
FoundersStephen Ufford, Tanis Jorge

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Founders & story · from Trulioo’s own dossier

Founded 2011 as a global KYC data aggregator, Trulioo positioned itself as the identity verification layer for cross-border fintech onboarding. After the 2021 TCV-led round it expanded aggressively beyond KYC data into a full identity platform — adding document verification (via the 2021 DIVA acquisition), business verification (KYB), watchlist screening, and most recently fraud intelligence, bank account verification, and business credit signals. The strategy has shifted from being a data broker across 400+ sources to becoming a single-contract orchestration platform for the entire onboarding lifecycle, competing head-on with Onfido, Persona, Sumsub and Alloy.

Latest round: Series D
Recent developments
  • 2025-10Updated Services Privacy Policy (October 2025). source ↗
  • 2026Launched Agentic Trust Infrastructure product line for identity in the agentic economy (Know Your Agent). source ↗
Acquisitions
DIVA (Document Identity Verification)2021
Acquired to add in-house document and biometric verification capabilities.
Full dossier: Trulioo’s own stack, layer by layer →
Who uses Trulioo
3 companies disclose Trulioo in their stack
ReverbDurableSignzy
Buyer mix · 3 of 3 classified
Infrastructure / KYC · 1Marketplace / Two-sided · 1Vertical SaaS / SMB Services · 1
US · 2Canada · 1
What the disclosures say
Reverb
“Reverb's help centre explicitly names Trulioo as the identity verification partner for seller KYC: 'Reverb partners with Trulioo—a leading identity verification platform.'”
Signzy
“Signzy IS a KYC/KYB/AML vendor (competes with Persona, Onfido, Sumsub, Jumio, Trulioo, Socure, Middesk per its own comparison pages); it does not consume a third-party KYC vendor.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Trulioo? Claim this profile above to unlock your own full list.
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What Trulioo runs on · from its own dossier
The third-party providers Trulioo itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Trulioo.
FX / Payouts
NiumAirwallex
Full dossier with evidence for each layer →
Alternatives to Trulioo

Other KYC providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Sumsub42 buyers →Onfido36 buyers →Persona35 buyers →Veriff35 buyers →Stripe24 buyers →Socure23 buyers →Alloy21 buyers →footprint21 buyers →
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Ranked #32 of 65 in KYC — Embedded Finance Index 2026
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Trulioo — frequently asked

Which companies use Trulioo?

3 companies are linked to Trulioo in the Embedded Finance Index 2026, through their own public disclosures or Trulioo's published customer list, including Reverb, Durable and Signzy.

What does Trulioo do?

Trulioo is an embedded-finance provider in KYC. It ranks #32 of 65 KYC providers by linked companies.

What are the alternatives to Trulioo?

The most-named KYC alternatives to Trulioo are Sumsub (42 buyers), Onfido (36 buyers), Persona (35 buyers), Veriff (35 buyers), Stripe (24 buyers) and Socure (23 buyers).

Who founded Trulioo?

Trulioo was founded by Stephen Ufford and Tanis Jorge and is founded in 2011, headquartered in Vancouver, British Columbia, Canada.

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