Treasure
ProviderEmbedded-finance supplier tracked in the Embedded Finance Index — no company has publicly disclosed it yet. Filed under Fintech / Investment.
Buyersnone disclosed yet
HeadquartersScottsdale, AZ
FoundersSam Strasser
Founders & story · from Treasure’s own dossier
Treasure began as a direct-to-business automated cash management platform helping SMBs earn yield on idle cash via SEC-registered advisory services. In summer 2023, the company pivoted toward embedded finance, launching the Treasure API so other platforms could offer cash management (money market, T-Bills, TIPS, managed income) to their own SMB customers under a white-label model. Brokerage is provided by Apex Clearing; banking partnership with Grasshopper Bank powers the deposit and payments layer.
Full dossier: Treasure’s own stack, layer by layer →Who uses Treasure
No disclosed buyers yet — no dossier in the Index names Treasure in its stack so far
The complete buyer list is not published on this page.
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What Treasure runs on · from its own dossier
The third-party providers Treasure itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Treasure.
Treasure — frequently asked
Who founded Treasure?
Treasure was founded by Sam Strasser and is headquartered in Scottsdale, AZ.
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