← Embedded Finance Index 2026/Vendor

Sure

Provider

Insurance

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 1 category.

sureapp.com ↗Also analysed as a company — its own stack →

CategoriesInsurance
Rank#3 of 61 in Insurance
Buyers9 companies
HeadquartersNew York, NY
Founded2015

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Founders & story · from Sure’s own dossier

Founded 2015 as an embedded insurance platform letting brands offer policies via APIs and white-label experiences (Connect). By 2025-2026 Sure repositioned as 'the AI layer for insurance,' bundling AI-native modules across the full insurance lifecycle. Sure remains a software vendor — not a carrier — with policies written on partner carrier paper (e.g. Assurant for renters insurance) and brokered through its licensed agencies.

Recent developments

2025Launched Sure Verify for live coverage verification. source ↗

Full dossier: Sure’s own stack, layer by layer →

Who uses Sure

9 companies disclose Sure in their stack

DoorLoop Rentec Direct Jewelers Mutual OneDigital iGMS Chubb Procter & Gamble RentSpree Volvo

Buyer mix · 9 of 9 classified

Vertical SaaS / Real Estate · 3Fintech / Insurtech · 2E-commerce / Retail · 1Vertical SaaS / Automotive · 1Vertical SaaS / Healthcare · 1Vertical SaaS / Short-term Rental Management · 1

US · 8 EU · 1

What the disclosures say

DoorLoop

“Pricing/plan comparison: 'Tenants can get a quote/purchase renter's insurance straight through the tenant portal via Lemonade or Sure (depending on state).'”

Rentec Direct

“Homepage and integrations page list 'Sure Renters Insurance' as an integrated partner.”

Jewelers Mutual

“Sure publicly lists Jewelers Mutual as a customer (known_customer_listings TIER 1).”

OneDigital

“Sure publicly lists OneDigital as a customer (hint://Sure — known_customer_listings TIER 1).”

iGMS

“iGMS Integration Marketplace and help center list Safely (Connected Partner), InsuraGuest, Superhog, and Sure as third-party insurance/damage-protection integrations available to hosts.”

Chubb

“Chubb is an insurer, not a bank.”

The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Sure? Claim this profile above to unlock your own full list.

Alternatives to Sure

Other Insurance providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Cover Genius35 buyers →Qover17 buyers →Zego9 buyers →Coverdash7 buyers →Allianz6 buyers →Authentic Insurance6 buyers →AXA5 buyers →Chubb5 buyers →

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Sure — frequently asked

Which companies use Sure?

9 companies disclose Sure in their stack in the Embedded Finance Index 2026, including DoorLoop, Rentec Direct, Jewelers Mutual, OneDigital, iGMS, Chubb, Procter & Gamble, RentSpree and Volvo.

What does Sure do?

Sure is an embedded-finance provider in Insurance. It ranks #3 of 61 Insurance providers by disclosed buyers.

What are the alternatives to Sure?

The most-disclosed Insurance alternatives to Sure are Cover Genius (35 buyers), Qover (17 buyers), Zego (9 buyers), Coverdash (7 buyers), Allianz (6 buyers) and Authentic Insurance (6 buyers).

Where is Sure headquartered?

Sure is founded in 2015 and headquartered in New York, NY.

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