Sure
“Can an AI-native insurance platform let any brand become an insurance company on top of carrier paper?”
Founded2015
HQNew York, NY
IndustryInfrastructure / Insurance (Embedded Insurance Platform)
The story
Founded 2015 as an embedded insurance platform letting brands offer policies via APIs and white-label experiences (Connect). By 2025-2026 Sure repositioned as 'the AI layer for insurance,' bundling AI-native modules across the full insurance lifecycle. Sure remains a software vendor — not a carrier — with policies written on partner carrier paper (e.g. Assurant for renters insurance) and brokered through its licensed agencies.
Last 12 months
Product timeline
2015
Founded in New York as a digital insurance platform.· launch
2025
Launched Sure Verify, a real-time coverage verification product for lenders, landlords, and carriers.· product
2026
Repositioned platform around AI-native modules (Underwriting AI, Rating AI, Claims AI, Service AI, Payments AI, Launch AI, Verify AI).· pivot
Regulated entities
Insurance Producer / Brokerage (50 states)
US (multi-state)
Sure HIIS Insurance Services, LLC
Insurance Producer
US
Anywhere Insurance Services, LLC
The stack
Accounting gap: none