Procter & Gamble
“Can a 180-year-old CPG giant use supply-chain finance and digital trade credit to extend financial access to its global distribution network while optimizing its own working capital?”
Founded in 1837 as a soap and candle maker, P&G grew into one of the world's largest consumer packaged goods (CPG) companies with a $85B revenue base and over 20 billion-dollar brands. The company's embedded finance activity is largely supply-side: in 2013 it extended supplier payment terms by 30 days and simultaneously launched a supply chain financing program with major global banks (including Citi) to provide suppliers early payment liquidity. More recently P&G has explored digital trade credit for its emerging-market distribution partners (Indonesia pilot with IFC and Factfin). Consumer-facing fintech products are not a core P&G strategy.