iGMS
“Can a bootstrapped vertical SaaS win the independent short-term rental host segment by staying simpler than Guesty/Hostaway while still shipping AI-native guest ops?”
Founded2015
HQSeattle, WA, United States (legal entity: AirGMS Technologies Inc.)
FoundersIvan Levchenko, Igor Kostin
Latest roundBootstrapped
IndustryVertical SaaS / Short-term Rental Management
The story
Started 2015 as AirGMS, an Airbnb-only guest management tool. Rebranded to iGMS to move beyond a single OTA and support Airbnb, VRBO, and Booking.com in one channel manager. Bootstrapped for 10+ years, iGMS has remained a vertical SaaS play for independent hosts and small property managers, layering payments (via Stripe), automation, and — most recently — AI guest messaging on top of the channel manager core. There is no embedded banking, lending, or card issuing product; payments are entirely outsourced to Stripe.
Product timeline
2015
Founded as AirGMS providing native Airbnb guest management software· pivot
2018
Rebranded from AirGMS to iGMS to reflect multi-channel expansion beyond Airbnb· pivot
2019
Launched native Stripe integration for guest payment processing· banking
2024
Added Inbox AI Assistant and AI-driven reply features· pivot
2025
Added AI Agent, AI Property Knowledge and AI Upsells to PRO+ plan· pivot
The stack
3 layers disclosed in iGMS’s embedded-finance stack
Payments / PSP
Insurance
in the full report
FX & payouts
in the full report
Accounting gap: significant
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.