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← Embedded Finance Index 2026/Vendor

Prudential

Provider
InsuranceRetirement / Wealth

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 2 categories.

prudential.com ↗
CategoriesInsurance, Retirement / Wealth
Rank#42 of 61 in Insurance
Buyers4 companies

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Who uses Prudential
4 companies disclose Prudential in their stack
Itau BBABooking HoldingsM&G Wealth PlatformBanco Modal
Buyer mix · 4 of 4 classified
Bank / National · 2Marketplace / Travel · 1Vertical SaaS / Wealth Management · 1
LATAM · 2US · 1UK · 1
What the disclosures say
Itau BBA
“itau.com.br/itaubba-pt/seguros lists partners: Itaú Seguros, Chubb, Fairfax, Icatu, Junto Seguros, Kovr Seguradora, MetLife, Porto, Pottencial, Prudential, Tokio Marine — Itaú BBA acts as broker/distributor.”
Booking Holdings
“Kivalia plan profile shows the Booking Holdings 401(k) Plan with Vanguard, Fidelity, Prudential and PIMCO funds.”
M&G Wealth Platform
“https://www.mandg.com/wealth/platform/why-mandg-wealth/retirement-hub; https://www.mandg.com/wealth/platform/your-platform/pricing-and-charging; https://www.mandg.com/pru/customer/en-gb/mydata/mydata-sb (Prudential corporate pensions sub-processors: Heywood, Equiniti/Paymaster, Diligenta, TCS)”
View source · mandg.com ↗
Banco Modal
“Valor Econômico (2022-04-04): Modal launched insurance vertical using partnerships with Prudential, Icatu, MAG and SulAmérica — 'não vai ter uma seguradora própria e se vale de parcerias'.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Prudential? Claim this profile above to unlock your own full list.
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Alternatives to Prudential

Other Insurance providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Cover Genius35 buyers →Qover17 buyers →Sure9 buyers →Zego9 buyers →Coverdash7 buyers →Allianz6 buyers →Authentic Insurance6 buyers →AXA5 buyers →
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Ranked #42 of 61 in Insurance — Embedded Finance Index 2026
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Prudential — frequently asked

Which companies use Prudential?

4 companies disclose Prudential in their stack in the Embedded Finance Index 2026, including Itau BBA, Booking Holdings, M&G Wealth Platform and Banco Modal.

What does Prudential do?

Prudential is an embedded-finance provider in Insurance and Retirement / Wealth. It ranks #42 of 61 Insurance providers by disclosed buyers.

What are the alternatives to Prudential?

The most-disclosed Insurance alternatives to Prudential are Cover Genius (35 buyers), Qover (17 buyers), Sure (9 buyers), Zego (9 buyers), Coverdash (7 buyers) and Allianz (6 buyers).

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