M&G Wealth Platform
“Can a legacy UK life-and-pensions group re-emerge as a leading vertically integrated adviser-platform + asset-manager on the back of the Ascentric acquisition?”
HQ10 Fenchurch Avenue, London EC3M 5AG, UK
IndustryVertical SaaS / Wealth Management
The story
M&G plc demerged from Prudential in 2019 and immediately set about building a UK retail wealth franchise. In 2021 it acquired Royal London's Ascentric adviser platform, folded it into IFDL, and rebranded as the M&G Wealth Platform. The platform is the digital distribution rail for M&G's asset management and Prudential-legacy retirement products, positioning M&G as an end-to-end retail wealth manufacturer + distributor for UK IFAs.
Last 12 months
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Product timeline
2019
M&G plc demerged from Prudential plc and listed on the London Stock Exchange· ipo
2021
M&G acquired Ascentric platform from Royal London, rebranded as M&G Wealth Platform (running on IFDL)· acquisition
Regulated entities
2
regulatory licences held by M&G Wealth Platform
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
2 layers disclosed in M&G Wealth Platform’s embedded-finance stack
Investing
M&G Wealth Platform (in-house)Prudential (in-house)
Accounting
in the full report
Accounting gap: minor
13 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.