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Banco Modal

“Can a mid-sized Brazilian investment bank reinvent itself as a digital investor-focused platform with BaaS and insurance layers — or does it need to be absorbed by a larger broker (XP) to survive?”

Founded1996
HQRio de Janeiro, Brazil
Latest roundAcquired by XP Inc. (2022)
IndustryBank / National
The story

Banco Modal started in 1996 as a traditional Brazilian investment bank. In 2015 it launched modalmais, a digital broker/bank targeting retail investors, and used the 2020-2022 window to broaden into insurance, home-equity lending (via KeyCash) and BaaS (via the Live On Solutions acquisition, rebranded Modal as a Service). The company was acquired by XP Inc. in 2022, folding Modal's retail-investor base and BaaS assets into XP's ecosystem.

Last 12 months
—
Product timeline
1996
Founded as an investment bank in Rio de Janeiro.· banking
2015
Launched modalmais, a digital bank for investors.· banking
2021
Acquired Live On Solutions, later rebranded as Modal as a Service (BaaS arm).· acquisition
2021
Invested in KeyCash (11.25% stake) to enter home equity lending.· lending
2022
Launched insurance vertical with Prudential, Icatu, MAG and SulAmérica partnerships.· pivot
2022
Acquired by XP Inc.· acquisition
Acquisitions
KeyCash2022
Acquired 11.25% stake in home-equity fintech to add secured lending to Modal's product line.
Live On Solutions2021
Fintech infrastructure firm rebranded as Modal as a Service, powering Modal's BaaS offering.
Regulated entities
1
regulatory licence held by Banco Modal
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
7 layers disclosed in Banco Modal’s embedded-finance stack
Payments / PSP
Banco Modal (self-operated)
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Insurance
in the full report
Investing
in the full report
Accounting gap: none
13 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Banco Modal — frequently asked

What bank does Banco Modal use?

Banco Modal discloses Banco Modal (in-house) and Modal as a Service (in-house) as its banking providers, according to the Embedded Finance Index 2026.

Is Banco Modal a bank?

Banco Modal does not disclose a bank charter of its own; its banking services are provided through Banco Modal (in-house) and Modal as a Service (in-house).

Who is Banco Modal's payment processor?

Banco Modal processes payments through Banco Modal (self-operated). Disclosed money-movement rails: Pix.

Who issues Banco Modal's cards?

Banco Modal's cards are issued through Banco Modal (in-house).

Who provides Banco Modal's lending?

Banco Modal's lending and capital products are provided by Banco Modal (in-house) and KeyCash.

Which insurance provider does Banco Modal partner with?

Banco Modal's embedded insurance is provided by Prudential, Icatu, MAG Seguros and SulAmérica.

Who powers Banco Modal's investing products?

Banco Modal's investing and wealth products are powered by Banco Modal (in-house).

What is Banco Modal's embedded finance stack?

The Embedded Finance Index 2026 maps 7 layers in Banco Modal's stack: Payments / PSP (Banco Modal (self-operated)); Money movement (Pix); Banking / BaaS (Banco Modal (in-house) and Modal as a Service (in-house)); Card issuing (Banco Modal (in-house)); Lending (Banco Modal (in-house), KeyCash, Home equity (via KeyCash) and Investment-backed credit); Insurance (Prudential, Icatu, MAG Seguros and SulAmérica); Investing (Banco Modal (in-house)).

Where is Banco Modal headquartered?

Banco Modal is founded in 1996 and headquartered in Rio de Janeiro, Brazil.

What companies has Banco Modal acquired?

Banco Modal's acquisitions include KeyCash (2022) and Live On Solutions (2021).

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