Whop
“Can a digital-goods marketplace become the full financial OS — payments, treasury, payouts, and financing — for the next generation of internet creators and businesses?”
Founded2021
HQBrooklyn, New York, USA
FoundersSteven Schwartz, Cameron Zoub, Jack Sharkey
Total raised$267M+
Latest roundSeries C (strategic), February 2026
Valuation~$800M+ (Series B, 2024); $200M Tether investment implies higher (2026)
IndustryMarketplace / Two-sided
The story
Founded in 2021 as a peer-to-peer marketplace for digital products (software keys, sports picks, Discord community access), Whop expanded into payments infrastructure in 2025 with the Whop Payments Network — a multi-PSP orchestration layer targeting platforms and creators globally. In 2026 the company launched Whop Finance (starting with Whop Treasury, a yield product), positioning itself as the financial OS for the internet economy rather than a mere marketplace. The $200M Tether investment signals a move toward crypto-native finance and cross-border settlement.
Last 12 months
Product timeline
2021
Whop founded by Steven Schwartz, Cameron Zoub, and Jack Sharkey as a digital-goods marketplace, initially serving sneaker-reselling and software communities.· pivot
2023
Raised $17M Series A led by Insight Partners; recognized by Business Insider as a creator-economy startup to watch.· banking
2024
Raised $50M+ Series B led by Bain Capital Ventures; internal valuation reached ~$800M.· banking
2025
Launched Whop Payments Network — a multi-PSP orchestration and global checkout platform with 100+ payment methods, BNPL integrations, smart routing, and automated tax remittance.· banking
2026
Announced Whop Treasury (up to 6% APY) as inaugural product of Whop Finance suite, expanding from payments into treasury/yield for internet businesses.· banking
2026
Received $200M strategic investment from Tether; launched Whop Payouts Network covering 241+ territories with bank, crypto, Venmo, CashApp, and PayPal payouts.· banking
The stack
3 layers disclosed in Whop’s embedded-finance stack
Payments / PSP
Whop Payments (self-operated)
Lending
in the full report
FX & payouts
in the full report
Accounting gap: significant
11 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.