Wethos
“Can a freelance proposal and invoicing tool become the financial operating system for independent creative agencies by embedding banking and payments natively into the workflow?”
Founded2016
HQNew York, NY, USA
FoundersRachel Renock, Claire Humphreys, Kristen Ablamsky
Latest roundSeed
IndustryVertical SaaS / Freelance & Agency Management
The story
Founded in 2016 as a freelancer-to-non-profit talent marketplace. By 2022, had fully pivoted to become an all-in-one business operating platform for independent contractors and creative agencies — covering proposals, invoicing, contracts, and embedded banking. The embedded finance layer (Unit for BaaS, Plaid for bank connectivity, Stripe for card payments) became central to the value proposition, enabling contractors to receive payments, send payouts to sub-contractors, and manage cash flow without leaving the platform.
Last 12 months
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Product timeline
2016
Founded in NYC to connect freelancers with non-profit organizations seeking professional creative talent.· pivot
2018
Publicly profiled by TechCrunch as a freelancer-to-non-profit matching platform.· pivot
2022
Pivoted to become an all-in-one proposals, invoicing, and contractor management platform for freelancers and agencies, launching embedded banking powered by Unit and Plaid.· banking
2023
Launched Wethos Teams enabling collaborative proposals, shared template libraries, contractor payouts, and multi-user agency management.· banking
The stack
4 layers disclosed in Wethos’s embedded-finance stack
Payments / PSP
Banking / BaaS
in the full report
Open banking
in the full report
Sponsor bank
in the full report
Accounting gap: significant
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.