“Can a data-driven working-capital lender for e-commerce businesses expand into a full financial OS — covering banking, embedded lending infrastructure, and analytics — for growth-stage consumer brands worldwide?”
Founded in 2019 as a pure-play revenue-based financing platform for e-commerce merchants, Wayflyer leveraged real-time sales data from platforms like Shopify and Amazon to underwrite and deploy working capital rapidly. As it scaled to $6B+ deployed across 6,000+ businesses, it expanded its product set beyond cash advances to include term loans and rolling financing, and broadened its addressable market beyond e-commerce into retail, software, and services. In 2024–2025, Wayflyer moved into embedded finance infrastructure via its Hosted Capital API (letting B2B platform partners offer Wayflyer funding white-label), and launched Wayflyer Banking — a Thread Bank-powered deposit and debit product for US e-commerce sellers — signalling an ambition to become a broader financial OS for growth businesses.
Wayflyer discloses Thread Bank as its banking provider, according to the Embedded Finance Index 2026.
Wayflyer does not disclose a bank charter of its own; its banking services are provided through Thread Bank.
Wayflyer's cards are issued through Thread Bank on the Visa network.
The Embedded Finance Index 2026 maps 7 layers in Wayflyer's stack: Banking / BaaS (Thread Bank); Card issuing (Thread Bank); Card network (Visa); Lending (Cash Advance (revenue-based), Term Loan, Rolling Financing and Hosted Capital (embedded lending API for platform partners)); Unified APIs (Codat); Sponsor bank (Thread Bank); Spend / AP (Dolfin).
Wayflyer is founded in 2019 and headquartered in Dublin, Ireland.
Wayflyer has raised $226M+ in total (latest round: Series B, February 2022; valuation: $1.6B post-money (2022)).
Get a read on where your own stack stands against Wayflyer and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.