Wayflyer
“Can a revenue-based financing lender for e-commerce evolve into the full financial OS — banking, bookkeeping, embedded capital — for consumer brands?”
Founded2019
HQDublin, Ireland
FoundersJack Pierse, Aidan Corbett
Total raised$476M+ equity (plus debt facilities)
Latest roundGeneral Corporate Purpose, $250M
Valuation$1.6B (Series B, Feb 2022)
IndustryFintech / Lending
The story
Founded 2019 as a revenue-based financing platform for e-commerce merchants, using marketing and transaction data to underwrite cash advances. Expanded into term loans and rolling financing as the customer base matured. In 2024 launched a business banking account (powered by Thread Bank) to capture both the funding disbursement and supplier-payment workflow. In Oct 2025 launched Hosted Capital, repositioning Wayflyer from a direct lender into embedded-finance infrastructure that any commerce platform can integrate to offer financing to its users.
Last 12 months
Product timeline
2019
Wayflyer founded in Dublin by Jack Pierse and Aidan Corbett to offer revenue-based financing to e-commerce brands.· founding
2020
Launched first cash advance product for e-commerce merchants.· lending
2021
$76M Series A led by Left Lane Capital.· funding
2022
$150M Series B at $1.6B valuation; reached unicorn status.· funding
2024
Launched Wayflyer Business Banking (checking account with Thread Bank, FDIC pass-through up to $3M).· banking
2025
Launched Hosted Capital — embedded lending API enabling partner platforms to offer Wayflyer funding to their users.· pivot
The stack
6 layers disclosed in Wayflyer’s embedded-finance stack
Banking / BaaS
in the full report
Lending
in the full report
Unified APIs
in the full report
Sponsor bank
in the full report
Accounting
in the full report
Accounting gap: minor
10 more providers across 5 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.