Vizypay
“Can a transparent, SMB-focused ISO grow from a Cash Discount payments processor into a full financial services partner for small merchants by layering capital and technology onto its existing merchant relationships?”
VizyPay launched as a payments processor specifically targeting small and medium-sized businesses, differentiating on transparent pricing and the Cash Discount program that shifts processing costs to cardholders. The company operates as a registered ISO of Citizens Bank, N.A. and Wells Fargo Bank, routing transactions through Pathward as a banking partner. More recently, VizyPay has begun expanding beyond pure payments with VizyPay Capital — a merchant cash advance product — positioning itself as a broader financial services provider for its SMB merchant base.