“Can a Finnish payment institution become the default embedded payments layer for Visma's 200-company ERP/accounting ecosystem in the Nordic market?”
Founded in 2012 as Paybyway Oy, the company operated the Maksukaista payment gateway before rebranding to Bambora Payform. In 2020 the business was absorbed into the Visma Group (Norway-based, ~17,500 employees, €2.8B revenue) and rebranded as Visma Pay. The strategic shift moved the company from a standalone Finnish fintech to an integrated component of Visma's broader ERP and financial-software ecosystem, enabling tighter connections between payment acceptance and financial administration tools like Netvisor.
Visma Pay processes payments through Visma Pay (self-operated).
Visma Pay's cards run on Visa, Mastercard and American Express.
Visma Pay's lending and capital products are provided by klarna.
The Embedded Finance Index 2026 maps 3 layers in Visma Pay's stack: Payments / PSP (Visma Pay (self-operated)); Card network (Visa, Mastercard and American Express); Lending (klarna).
Visma Pay is founded in 2012 and headquartered in Lappeenranta, Finland.
Get a read on where your own stack stands against Visma Pay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.