“Can Amex turn Tock+Resy into the reservation-and-payments layer for premium hospitality, monetizing bookings via card-linked spend?”
Tock originated as a prepaid ticketing system for high-end restaurants (Alinea, French Laundry), pioneering deposits and non-refundable reservations to reduce no-shows. Squarespace acquired it in 2021 for $400M as a bet on hospitality SaaS; three years later Squarespace sold it to American Express for the same $400M as Amex consolidated its Resy + Tock reservations franchise. Under Amex, Tock is being integrated into the Resy network and cross-sold with Amex payment products.
Tock processes payments through Stripe.
Tock integrates with Square (POS), Toast (POS) and Google Analytics.
The Embedded Finance Index 2026 maps 2 layers in Tock's stack: Payments / PSP (Stripe); Accounting (Square (POS), Toast (POS) and Google Analytics).
Tock was founded by Nick Kokonas, Brian Fitzpatrick and Grant Achatz and is founded in 2014, headquartered in Chicago, Illinois, United States.
Tock has raised $27.5M (pre-acquisition) in total (latest round: Acquired by American Express, 2024; valuation: $400M (acquisition price)).
Get a read on where your own stack stands against Tock and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.