“Can Adyen's co-founder rebuild hospitality operations from the payments rails up, replacing the fragmented SMB POS/reservations/inventory stack with one connected system?”
Founded 2021 by Adyen co-founder Arnout Schuijff after his 2021 departure from the $61B Dutch payments giant. Started as a POS pet project for a friend's Amsterdam bar, evolved into an all-in-one hospitality operating system for SMB restaurants, cafés and bars across Europe. Strategic positioning: take Adyen-grade payments infrastructure that was previously enterprise-only and package it for independent hospitality operators, with accounting as the backbone and payments embedded throughout.