“Can a UK SMB card-acquiring reseller expand ARPU by layering merchant cash advances and online payment solutions on top of its terminal estate?”
Founded in 1995 as a UK card-machine reseller targeting SMBs, takepayments built its business around distributing card terminals and merchant accounts through acquirers such as Elavon and EVO Payments. The company broadened into online payments (payment gateway powered by Cashflows) and launched Advance+, a merchant cash advance product introduced in partnership with YouLend, embedding working-capital finance alongside its core acquiring. Following the Global Payments acquisition of Worldpay, takepayments was folded into the Global Payments family, with its online-payments page actively cross-selling Worldpay Ecommerce.