SleekFlow
“Can conversational commerce on WhatsApp become a complete chat-to-checkout sales channel powered by AI agents?”
Founded2019
HQHong Kong
FoundersHenson Tsai
IndustryVertical SaaS / Conversational Commerce
The story
SleekFlow began in 2019 as an omnichannel messaging platform centered on WhatsApp Business API, Facebook, Instagram, and other channels. It layered commerce on top of conversations — first via Shopify catalog integration and in-chat Stripe/Shopify payment links — and has since pivoted toward AI-driven 'AgentFlow' agents that handle sales, support, and follow-up across chat. Embedded finance is intentionally light-touch: payments are routed via Stripe/Shopify rather than SleekFlow becoming a merchant of record.
Product timeline
2019
SleekFlow founded by Henson Tsai as an omnichannel social commerce / messaging platform.· launch
2022
Launched in-chat Payment Links (initially Hong Kong) using Stripe and Shopify.· payments
2026
Payment Links expanded to Singapore, Malaysia, and the UK; SOC 2 Type II certification achieved.· expansion
The stack
Accounting gap: none