“Can a legacy credit bureau become the embedded credit, identity and anti-fraud infrastructure layer of the Brazilian financial system?”
Founded in 1968 as Brazil's dominant credit bureau, Serasa was acquired by Experian in 2007. The company has evolved from pure credit reporting into a 'datatech' offering embedded finance infrastructure — most notably MOVA, a Credit-as-a-Service platform that lets non-banks offer BNPL, sales financing and receivables-backed credit. Recent moves into agentic AI (Agente Serasa Empresas on WhatsApp), Open Finance consent flows, and anti-fraud (ClearSale integration) position it as the credit and identity rails of Brazilian embedded finance.
Serasa Experian moves money over Pix.
Serasa Experian uses ClearSale (own subsidiary) for KYC and identity verification.
Serasa Experian's lending and capital products are provided by MOVA — Credit as a Service (in-house) and Delend (partnership for AI-agent credit flow).
Serasa Experian connects to bank accounts through Serasa Open Finance (self-operated, Brazil regulated Open Finance participant) and PagueVeloz (data source under Open Finance consent term).
The Embedded Finance Index 2026 maps 4 layers in Serasa Experian's stack: Money movement (Pix); Lending (MOVA — Credit as a Service (in-house), Delend (partnership for AI-agent credit flow), MOVA — Credit as a Service platform, Crédito com Garantia de Recebíveis (Crédito Fumaça) and 5 others); Open banking (Serasa Open Finance (self-operated, Brazil regulated Open Finance participant) and PagueVeloz (data source under Open Finance consent term)); KYC (ClearSale (own subsidiary)).
Serasa Experian is founded in 1968 and headquartered in São Paulo, Brazil.
Get a read on where your own stack stands against Serasa Experian and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.