“Can a hotel checkout layer become the payments rail for agentic AI travel booking?”
Founded 2018, Selfbook pivoted from a consumer travel app to a B2B hotel payments/checkout infrastructure provider in 2021, riding a 16x valuation jump on the strength of its embedded one-click checkout for hotel websites. The company layered in payment orchestration partnerships (Stripe, Worldline) and BNPL (Affirm), then in 2025 repositioned around agentic AI distribution by integrating with Perplexity and making PayPal its strategic commerce partner — moving from 'better hotel checkout' toward becoming the payment rail for AI-driven travel booking.
Selfbook processes payments through PayPal Enterprise Payments, Stripe and Worldline.
Selfbook's lending and capital products are provided by Affirm and PayPal (Buy Now, Pay Later).
The Embedded Finance Index 2026 maps 2 layers in Selfbook's stack: Payments / PSP (PayPal Enterprise Payments, Stripe and Worldline); Lending (Affirm, PayPal (Buy Now, Pay Later), Affirm BNPL on hotel bookings and PayPal BNPL on hotel bookings).
Selfbook was founded by Khalid Meniri and is founded in 2018, headquartered in West Hollywood, California, United States.
Selfbook has raised $42.55M in total (latest round: Series A extension, 2022; valuation: $300M (Q1 2022)).
Get a read on where your own stack stands against Selfbook and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.