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Sana

“Can an AI knowledge assistant become the primary interface through which enterprise employees access and act on all internal information — and ultimately the AI layer Workday's workforce platform is built on?”

Founded2016
HQStockholm, Sweden
FoundersJoel Hellermark
Total raised$130M
Latest roundSeries C, October 2024
Valuation$500M post-money (2024)
IndustryHorizontal SaaS / HR & Payroll
The story

Founded in 2016 as Sana Labs, an AI-powered personalized learning platform, the company evolved from pure LMS/e-learning into a broader enterprise 'knowledge assistant' that indexes company information and enables employees to search, chat, and automate workflows via AI agents. After raising $130M in total venture funding — including a $55M Series C in late 2024 — Sana was acquired by Workday, integrating its AI knowledge infrastructure into Workday's HR and enterprise software suite. The embedded finance footprint is limited primarily to treasury/ledger operations (via Modern Treasury) supporting the SaaS business itself, rather than financial products sold to end users.

Last 12 months
2024-10
In the October 2024 recap →
2025-01
In the January 2025 recap →
Product timeline
2016
Founded as Sana Labs, an AI-driven personalized learning platform for enterprise employee training.· pivot
2024
Raised $55M Series C led by NEA at a $500M valuation; acquired Israel-based CTRL, an AI automation startup.· acquisition
2025
Acquired by Workday, becoming an operating subsidiary focused on AI knowledge and learning.· acquisition
Acquisitions
CTRL2024
Israeli AI automation startup used by Stripe and Airtable; acquired to scale AI agent infrastructure with high-customization guardrails for Sana's knowledge assistant platform.
The stack
2 layers disclosed in Sana’s embedded-finance stack
Ledger
Modern Treasury
Treasury
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Sana — frequently asked

What ledger does Sana use?

Sana runs its ledger on Modern Treasury.

What is Sana's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Sana's stack: Ledger (Modern Treasury); Treasury (Modern Treasury).

Who founded Sana?

Sana was founded by Joel Hellermark and is founded in 2016, headquartered in Stockholm, Sweden.

How much funding has Sana raised?

Sana has raised $130M in total (latest round: Series C, October 2024; valuation: $500M post-money (2024)).

What companies has Sana acquired?

Sana's acquisitions include CTRL (2024).

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