Roserocket
“Can a TMS evolve into the financial operating system for trucking and logistics SMBs?”
Founded2015
HQToronto, Ontario, Canada
FoundersJustin Sky, Justin Bailie, Alexander Luksidadi
Latest roundSeries B, 2023
IndustryVertical SaaS / Logistics
The story
Roserocket was founded in 2015 as a transportation management system to bring shippers, carriers, and brokers onto a common system of record. After a $25M Series A in 2021 and $38M Series B in 2023, the company has expanded beyond pure TMS into embedded financial workflows — adding accounts receivable, online payments, automated tax rules, and customer credit-limit tracking. The current positioning as an 'AI-native TMS' marks the latest evolution.
Last 12 months
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Product timeline
2015
Founded in Toronto as a transportation management system (TMS) for trucking and logistics companies.· founding
2021
Raised $25M Series A led by Addition Capital and Shine Capital.· funding
2023
Raised $38M Series B to expand TMS platform.· funding
2024
Launched embedded online payments (ACH + credit card) for US customers within the AR/invoicing workflow.· payments
The stack
3 layers disclosed in Roserocket’s embedded-finance stack
Payments / PSP
Online Payments (Roserocket-branded, ACH + credit card)Rainforest Pay
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.