“Can a TMS evolve into the financial operating system for trucking and logistics SMBs?”
Roserocket was founded in 2015 as a transportation management system to bring shippers, carriers, and brokers onto a common system of record. After a $25M Series A in 2021 and $38M Series B in 2023, the company has expanded beyond pure TMS into embedded financial workflows — adding accounts receivable, online payments, automated tax rules, and customer credit-limit tracking. The current positioning as an 'AI-native TMS' marks the latest evolution.
Roserocket processes payments through Online Payments (Roserocket-branded, ACH + credit card) and Rainforest Pay.
Roserocket integrates with Xero and QuickBooks.
The Embedded Finance Index 2026 maps 3 layers in Roserocket's stack: Payments / PSP (Online Payments (Roserocket-branded, ACH + credit card) and Rainforest Pay); Lending (Customer credit limits (in-platform AR risk tracking)); Accounting (Xero and QuickBooks).
Roserocket was founded by Justin Sky, Justin Bailie and Alexander Luksidadi and is founded in 2015, headquartered in Toronto, Ontario, Canada.
Get a read on where your own stack stands against Roserocket and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.