“Can an underserved-community neobank — targeting people with disabilities and ABLE-account holders — build a durable financial services franchise?”
Purple Financial is a 2023-founded fintech focused on providing banking services for people with disabilities, notably ABLE savings accounts that allow users to save for eligible expenses while remaining eligible for federal benefits. Product bundles a deposit account, debit card, and EBT account management via a partner bank (OMB Bank).