PocketApp
“Can PiggyVest's social payments arm become Nigeria's default consumer wallet by owning both the savings and spending sides of the customer relationship?”
Founded2019
HQLagos, Nigeria
IndustryFintech / Consumer banking
The story
Originally founded in 2019 as Abeg Technologies, a P2P social payments app that gained traction as sponsor of Big Brother Naija. Acquired by PiggyVest (Piggytech Global Limited) and rebranded as PocketApp, positioning as a social commerce and payments platform for the Nigerian market. In 2025, PiggyVest began bringing PocketApp's payment infrastructure in-house — launching virtual account numbers directly rather than relying entirely on third-party BaaS partners.
Product timeline
2019
Founded as Abeg Technologies, a P2P social payments app in Nigeria· pivot
2022
Acquired/relaunched by PiggyVest as PocketApp, a social commerce and payments platform· acquisition
2025
Launched in-house virtual account numbers, bringing payment infrastructure in-house· banking
Regulated entities
1
regulatory licence held by PocketApp
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
4 layers disclosed in PocketApp’s embedded-finance stack
Payments / PSP
PocketApp Payments (self-operated)
Banking / BaaS
in the full report
Card network
in the full report
Sponsor bank
in the full report
Accounting gap: none
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.