“Can a thin DATEV-export middleware become the default bookkeeping bridge for every German e-commerce and SaaS stack?”
pathway solutions is a Hamburg-based vertical SaaS company that automates DATEV bookkeeping exports for e-commerce and SaaS businesses, acting as the integration layer between shop systems (Shopify, WooCommerce), marketplaces (Amazon, eBay, Zalando, Kaufland, Otto, AboutYou, TikTok Shop), payment providers (Stripe, PayPal, Klarna, Mollie, Adyen, GoCardless, Shopify Payments, Unzer) and subscription billing (Stripe Billing, Chargebee). Since 2024 it has been part of the Visma Group, one of Europe's largest software vendors. Over 4,000 merchants and tax advisors use the platform.
pathway's lending and capital products are provided by klarna.
pathway connects to bank accounts through GoCardless.
pathway integrates with DATEV and Microsoft Dynamics.
The Embedded Finance Index 2026 maps 5 layers in pathway's stack: Payments / PSP (Stripe, Adyen and mollie); Lending (klarna); Open banking (GoCardless); Accounting (DATEV and Microsoft Dynamics); Spend / AP (Moss).
pathway was founded by Ludwig Eisenblätter and Marco Feelisch and is headquartered in Hamburg, Germany.
Get a read on where your own stack stands against pathway and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.