Orderchamp
“Can a European B2B wholesale marketplace evolve into the embedded commerce and finance backbone for independent retail?”
Founded2019
HQAmsterdam, Netherlands
Total raised$22.6M+
Latest roundSeries A
IndustryMarketplace / Two-sided
The story
Founded 2019 in Amsterdam as a curated B2B wholesale marketplace, Orderchamp connects ~7,000 European brands with ~150,000 independent retailers. Post-2022 rebrand, the company has expanded into an embedded B2B ecommerce platform (B2B Portal, Cloud) offering embedded payments, BNPL trade credit up to 60 days, and dropshipping — extending its revenue model beyond marketplace GMV into embedded finance and SaaS.
Last 12 months
—
Product timeline
2019
Launched digital B2B wholesale marketplace connecting brands and retailers across Europe.· launch
2022
Rebrand and expanded vision to become a broader B2B ecommerce platform.· pivot
2023
Launched Buy Now Pay Later (up to 60 days) as embedded payment option for retailers in NL, DE, BE, FR.· lending
Regulated entities
1
regulatory licence held by Orderchamp
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Orderchamp’s embedded-finance stack
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
9 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.