“Can a European B2B wholesale marketplace evolve into the embedded commerce and finance backbone for independent retail?”
Founded 2019 in Amsterdam as a curated B2B wholesale marketplace, Orderchamp connects ~7,000 European brands with ~150,000 independent retailers. Post-2022 rebrand, the company has expanded into an embedded B2B ecommerce platform (B2B Portal, Cloud) offering embedded payments, BNPL trade credit up to 60 days, and dropshipping — extending its revenue model beyond marketplace GMV into embedded finance and SaaS.
Orderchamp's lending and capital products are provided by Billie and Orderchamp BNPL (in-house).
Orderchamp integrates with Shopify, WooCommerce, Lightspeed, Mijnwebwinkel and ChannelEngine.
The Embedded Finance Index 2026 maps 3 layers in Orderchamp's stack: Payments / PSP (Mollie and PayPal); Lending (Billie, Orderchamp BNPL (in-house), Buy Now, Pay Later (60 days) and Retailer credit limit); Accounting (Shopify, WooCommerce, Lightspeed, Mijnwebwinkel and 1 other).
Orderchamp is founded in 2019 and headquartered in Amsterdam, Netherlands.
Orderchamp has raised $22.6M+ in total (latest round: Series A).
Get a read on where your own stack stands against Orderchamp and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.