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Omniboost

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Can a middleware data-unification layer become the default financial data plumbing for global hospitality?

Founded2017
HQTerneuzen, Netherlands
FoundersKees Zorge
IndustryVertical SaaS / Hospitality
The story

Founded 2017 by Kees Zorge as a technology-based automation company originally serving retail. During the COVID-19 pandemic, pivoted to hospitality after observing the industry's data inefficiency problems. Now positions itself as a 'data unification platform' connecting PMS, POS, and Accounting systems for hotels, restaurants, and management companies — a purely middleware/integration play with no embedded financial products.

Last 12 months
2025
2025
2025
Product timeline
2017
Founded by Kees Zorge as a hospitality data automation company in Terneuzen, Netherlands· pivot
2020
Pivoted from retail to hospitality focus during the pandemic, addressing data inefficiency for hotels/restaurants· pivot
2025
Surpassed 10,000 active integrations across PMS, POS, and Accounting systems· banking
2025
Launched Full Revenue Push for Toast POS to Mews PMS integration· banking
2025
Strategic partnership with Shiji to simplify hospitality data integrations for hotels worldwide· acquisition
The stack
1 layer disclosed in Omniboost’s embedded-finance stack
Accounting
XeroNetSuiteOracle NetSuiteExact OnlineAFASFortnoxTripletexYukiVisma e-ConomicsDATEVHogiaInvoiceXpressMewsCloudbedsGuestlineFosseOpera CloudStayntouchToastLightspeedClockWebRezProOpenTableMailchimp
Accounting gap: none