“Can a middleware data-unification layer become the default financial data plumbing for global hospitality?”
Founded 2017 by Kees Zorge as a technology-based automation company originally serving retail. During the COVID-19 pandemic, pivoted to hospitality after observing the industry's data inefficiency problems. Now positions itself as a 'data unification platform' connecting PMS, POS, and Accounting systems for hotels, restaurants, and management companies — a purely middleware/integration play with no embedded financial products.