“Can a tobacconist-distributed inclusive bank scale profitably across Europe under a megabank parent?”
Founded 2014 as Compte Nickel — a no-conditions, tobacconist-distributed current account for France's underbanked. Reached ~500K customers within 3 years before being acquired by BNP Paribas in 2017 for €260M. Since acquisition, has expanded across Europe (Spain, Belgium, Portugal, Germany) as BNP Paribas's inclusive-banking brand, reaching 4.5M+ accounts opened. Operates as its own regulated French payment institution under BNP Paribas Group.