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Neon Switzerland

“Can an independent, app-only reseller of a Swiss cantonal bank's balance sheet become the default everyday financial hub for Swiss consumers?”

Founded2017
HQZurich, Switzerland
FoundersJörg Sandrock, Julius Kirscheneder, Simon Youssef, Michael Noorlander
Latest roundVenture, CHF 8.6M (2022)
IndustryFintech / Neobank
The story

Founded 2017 in Zurich as an independent Swiss account app, neon launched in 2018 riding on Hypothekarbank Lenzburg's banking licence — a canonical Swiss BaaS neobank rather than a chartered bank. Product has steadily expanded beyond the core CHF account into cross-border FX (via Wise Platform, 2020), stock/ETF investing (neon Invest), tiered plans (plus/global/metal) with bundled insurance, and Pillar 3a retirement — positioning as an all-in-one everyday finance app for Swiss residents.

Last 12 months
2026-05
Product timeline
2017
Neon Switzerland AG founded in Zurich· founding
2018
Beta launch of neon app in partnership with Hypothekarbank Lenzburg· banking
2019
Featured on 'Höhle der Löwen' TV show; closed CHF 5M Series A led by Tamedia· funding
2020
Launched cross-border payments via Wise Platform integration· fx
2022
Raised CHF 8.6M venture round + equity crowdfunding· funding
2026
Extended BaaS partnership with Hypothekarbank Lenzburg; rolling out instant payments to 250,000 customers· banking
The stack
9 layers disclosed in Neon Switzerland’s embedded-finance stack
Banking / BaaS
Hypothekarbank Lenzburg
Card issuing
in the full report
Card network
in the full report
Ledger
in the full report
Insurance
in the full report
KYC
in the full report
Sponsor bank
in the full report
FX & payouts
in the full report
Investing
in the full report
Accounting gap: none
14 more providers across 8 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.