MoveitPro
“Can the family-owned software behind a moving company become the operating system for 1,300+ movers by layering AI on top of the core CRM/dispatch/payments workflow?”
Founded2010
HQLongwood, Florida, United States
IndustryVertical SaaS / Moving & Storage
The story
MoveitPro is a bootstrapped vertical SaaS built by a family that has run a moving company (J&J Metro) since the 1960s. Founded in 2010 as a web-based CRM/dispatch/BOL platform for moving and storage companies, it has evolved into 'MoveitPro+' — layering AI call intelligence, dispatch AI, and profitability analytics on top of the core operations stack. Embedded finance is limited to payment acceptance (deposits, invoices, final balances via Stripe/Square/Authorize.net) and a QuickBooks Online sync; no BaaS, lending, or issuing.
Last 12 months
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Product timeline
1968
J&J Metro Moving & Storage founded — the family moving business that inspired MoveitPro.· background
2010
MoveitPro (Bergenske Enterprises, Inc.) founded in Longwood, FL as a web-based operations platform for moving/storage companies.· founding
2025
Launched AI call intelligence and 'MoveitPro+' rebrand adding AI voice, dispatch AI, briefings, and profitability intelligence.· product
The stack
2 layers disclosed in MoveitPro’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.