“Can a premium subscription PFM app — built on Mint's ashes — become the default financial dashboard and planning layer for mass-affluent American households?”
Founded in 2018 by Mint's first product manager, Monarch Money launched as a premium, subscription-based personal finance management (PFM) app targeting financially engaged consumers who needed more than basic budgeting. The company gained massive tailwind in 2023-2024 when Intuit shut down Mint, driving a reported 20x surge in subscribers and establishing Monarch as the leading PFM replacement. The 2025 Series B at $850M signals a transition from scrappy Mint alternative to the dominant player in the consumer PFM category, with ambitions likely extending toward embedded financial advice and planning tools.
Monarch Money connects to bank accounts through Plaid and MX.
Monarch Money was founded by Val Agostino and is founded in 2018, headquartered in San Francisco, California, USA.
Monarch Money has raised $80.3M+ in total (latest round: Series B, May 2025; valuation: $850M post-money (2025)).
Get a read on where your own stack stands against Monarch Money and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.