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MemberClicks

“Can an established association management software win by embedding the full member-facing financial workflow — dues, events, non-dues revenue — without owning the payments rail?”

Founded1998
HQAtlanta, Georgia, United States
FoundersThomas Howard
Latest roundGrowth equity investment from Five Elms Capital and Level Equity (2017)
IndustryVertical SaaS / Associations
The story

Founded 1998 as an association management software (AMS) provider for small-staff associations. Expanded through acquisitions (ePly 2017, Weblink 2017) into event registration and chamber management. Acquired by Momentive Software in 2020, which consolidated a portfolio of association-tech brands (WildApricot, A2Z Events, Personify). Today operates two AMS products — MC Professional and MC Trade — with embedded finance limited to payment acceptance for dues/events; financial capabilities are delivered via third-party gateways rather than a proprietary embedded finance stack.

Last 12 months
2026-03
Product timeline
1998
Founded by Thomas Howard in Huntsville, AL, focused on AMS for small-staff associations· founding
2017
Acquired ePly, an online event registration software company· acquisition
2017
Acquired Weblink, a chamber management software (rebranded to Atlas, later MC Trade)· acquisition
2020
Momentive Software acquired MemberClicks, expanding portfolio with A2Z Events, CommUnity, Classroom LMS, Job Board· acquisition
2022
Momentive acquired GTR event management platform· acquisition
2023
Launched The Loop, an online client community· product
Acquisitions
ePly2017
Vancouver-based online event registration software for 600+ associations, event planners, and nonprofits
Weblink2017
Chamber management software rebranded to Atlas, later MC Trade
The stack
3 layers disclosed in MemberClicks’s embedded-finance stack
Payments / PSP
PayrocNMIAuthorize.Net
Money movement
in the full report
Accounting
in the full report
Accounting gap: minor
6 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.